Trend color overview
Base colors (neutral shades): Classic and luxurious neutrals remain the foundation of menswear in Autumn/Winter 2025/26. Shades of brown in particular are experiencing a comeback as a versatile base color. This shade combines a subtle elegance with earthy refinement and broadens the perception of brown as a luxurious option. In fact, designer collections have held for several seasons now that “brown is the new black”. Alongside dark brown, beige, camel and gray also remain indispensable. Navy blue likewise asserts itself as a classic. Even a clear white plays a role: with its radiant purity, Pantone's Bright White stands for clarity and purism. All in all, these base colors bring calm and seriousness to the look and serve as a high-quality canvas for the new accent colors.
Accent colors (trend highlights): Complementing the neutral basics, strong seasonal colors set striking accents. Red above all holds its place as a favorite in various nuances. Pantone's palette comprises several shades of red at once: Winterberry, for example, a sensuous dark berry red, or the lively Poppy Red, a vivid red. WGSN describes Cherry Lacquer as a shade lying between bordeaux and cherry red that stands for rebellion and seductive strength. Shades of yellow and orange are important as well. Mustard and spice orange add warmth and optimism to menswear in winter. A luminous orange that appears on its own in many collections is also striking. Yellow appears in nuances from delicate to strong. WGSN's Celestial Yellow, for instance, is a bright, almost calming yellow that recalls moonlight.
Alongside red, orange and yellow, cool greens and blues bring a breath of fresh air. Green ties in with the nature trend – from deep olive green to novel shades such as Lemongrass, a yellowish green with a gentle note. At street style events such as Pitti Uomo, for example, powerful coats in rich wine red or olive green were to be seen. Blues, in turn, build the bridge between retro and futurism: with its warm mid-blue, WGSN's Retro Blue recalls times past and conveys nostalgia, stability and security. Pantone's Lyons Blue, a deeply toned petrol blue, calls to mind the luxury of bygone eras. A dark violet-blue shade named Future Dusk stands, according to WGSN, for the view into a mysterious future. Purple is celebrating a comeback as a trend color too: designers are backing plum purple as an expressive nuance that will certainly attract attention with its dramatic elegance. Overall, what applies to the accent colors for Autumn/Winter 2025/26 is that they frequently carry a message. In classic menswear these trend shades offer varied possibilities for setting stylish accents.
Made-to-measure suit – the business look in trend colors
A made-to-measure suit forms the foundation of the classic men's wardrobe – and this season even conservative suits can look modern and individual thanks to the right colors. With business suits, navy blue, anthracite and black do remain important pillars, yet browns and beiges are moving more strongly into focus. A dark brown suit radiates authority and warmth, for example. Alongside them, shades of gray can be used in many ways. Navy blue naturally remains a perennial favorite for made-to-measure suits in everyday business. What is new is that dark greens and bordeaux red are increasingly appearing as suit colors as well. A deep fir green or wine red in a made-to-measure suit may be bolder than navy, but in high-quality cloth it looks very refined. A made-to-measure suit in bordeaux red with a discreet vintage touch can therefore score at festive occasions as well as at fashionable business events. If you do not want the whole suit in color straight away, you can consider a combination outfit or set accents through accessories. A pocket square in Poppy Red or a tie in a Winterberry shade brings fashionable freshness to the dark blue suit without breaking the dress code.
Made-to-measure shirt – colorful accents in the men's shirt
With the made-to-measure shirt, light base colors still dominate, but subtle shifts in the trend are showing here too. The white shirt remains the undisputed number one for formal occasions and business. Light blue shirts also continue to belong to the classic wardrobe. Off-white and cream shades are new additions. A shirt in off-white, cream or light sand harmonizes excellently with the sought-after browns of the suits. Beyond that, pastel colors are a subtle shirt trend. An almost pastel pistachio green or rosé fits surprisingly well into the cold season. For the business context, pastel shirts are suited above all to leisure or casual Friday outfits. Shades of pink are no longer taboo either: a discreet dusky pink or powdery pink combined with a gray suit can look very stylish. Anyone who likes it bolder reaches for deeper colors for casual shirts – dark green, bordeaux or mustard yellow are appearing in many leisure looks in 2025. Overall the rule is: in 2025/26 the made-to-measure shirt can embrace color, as long as the shades chosen are matched to the overall look.
Made-to-measure coat – the coat as a statement piece
In the cold season the made-to-measure coat moves to the center of the outfit – and in 2025/26 it is becoming the ideal garment for trying out color trends. Classic wool coats in refined neutral shades remain a safe choice for every gentleman. But fashion shows that coats are now showing color too: particularly strong autumn shades give the coat individual flair. Deep reds and shades of green, for instance, are much in demand. At Pitti Uomo in Florence this season, numerous men were to be seen strolling in eye-catching coats in rich burgundy red and olive. A made-to-measure Chesterfield or Ulster coat in dark green conveys down-to-earth solidity and a touch of British tradition. Equally, a duffle coat or paletot in warm bordeaux red can be an eye-catcher. Alongside red and green, navy continues to be used as well. Anyone who likes to experiment with fashion goes for less common trend colors in the coat: a coat in violet, for example. Metallic effects are also appearing in modern collections, although in classic made-to-measure clothing these are more conceivable as lining fabrics or buttons. For festive occasions it is also worth thinking about special colors: a deep midnight blue or dark green velvet jacket or coat can look very refined at evening events or as part of a tuxedo outfit.
Wedding suit – color trends for the groom
New color impulses are showing in formal wedding suits in 2025 as well. While classic shades such as black or midnight blue continue to be regarded as a safe bet for the groom, a clear movement toward warmer colors and natural tones is emerging. Many fashion-conscious grooms are now going for suits in green, beige or brown in order to give expression to their individuality. A deep fir green or refined emerald green as a wedding suit looks modern and yet elegant. Neutral colors such as sand, cream or light beige are on the rise too. A three-piece made-to-measure suit in beige-mottled tweed, for example, fits perfectly with vintage-inspired celebrations. Dark blue does remain a perennial favorite, but even here you can set accents with dashes of color. Waistcoats or ties in contrasting colors are an option. Accessories in dusky pink or sage green give a beige suit a romantic twist. Even shades of purple are not ruled out: a light lavender pocket square or a bow tie in plum can look very refined. Even with bold color choices, it remains important that the overall picture stays harmonious. Anyone who likes it extravagant could even choose a velvet jacket in bordeaux or dark green for the evening part of the wedding.
Conclusion
The color trends for Autumn/Winter 2025/26 in menswear show that the classic and the modern go hand in hand. Timeless base colors – from brown and gray to navy – form the elegant basis, while accent colors used deliberately give every outfit a fresh appearance. For the made-to-measure suit, the made-to-measure shirt and the made-to-measure coat this means new creative scope. Even the wedding suit is welcome to show color in 2025 – green and beige are establishing themselves as on-trend alternatives to the eternal navy blue. What is decisive is the stylish balance: the trend colors should underline individuality without undermining classic elegance. If that succeeds, you get made-to-measure clothing that is both timeless and contemporary – a statement of personal style and fashion awareness.